CREATIVITY

EXPERTISE

Authentic Moment Capture

ABOUT

A large, castle-like building with a distinctive tower topped with a pink cross, set amidst greenery and trees, with a lawn and paved pathway in the foreground.

Rutgers University needed a modern way to preserve and reintroduce Camp Kilmer’s history to students and the public through a guided, place-based experience.

People-First Approach

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Reliability You Can Count On

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A Focus on Quality

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People-First Approach · Reliability You Can Count On · A Focus on Quality ·

THE BRIEF

Black and white photo of seven soldiers with full pack equipment walking in a line outside a camp, with several buildings in the background inside Camp Kilmer, New Jersey.

Transform a historically significant but overlooked site into a compelling mobile journey that blends learning, emotion, and exploration using geolocation, audio, AR moments, and light gamification.

What We delivered

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    End-to-end experience architecture

    Designed the full journey from arrival to reflection, including onboarding, tour modes, and completion moments.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Location-based storytelling model

    Structured content by physical checkpoints and themes, turning the site into a guided narrative people can follow in real time.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Immersive interaction framework

    Defined how AR reveals, audio narration, and prompts work together to create “pause and feel” moments without overwhelming users.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Contextual navigation and usability system

    Built a bottom navigation pattern optimized for outdoor movement, clarity, and quick reorientation on-site.

Screenshots of a mobile app showcasing features of a tour guide for KILMER, including a section about landmarks, nearby sites, popular trails, recent updates, and recommended tours, with images of a historic building and a trail in a forest.

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  • "Smrita translated Camp Kilmer’s history into a modern, engaging experience. The journey feels thoughtful, accessible, and built to scale beyond a single tour."

    —Rutgers University

  • "As a Rutgers student, this made history feel real. The audio, location moments, and challenges kept me curious, and I stayed longer than I expected."

    —Kimberly Tryba

  • "Walking the site with the app felt immersive and respectful. The storytelling was clear and moving, and it made me want to share the place with others."

    —Rutgers Student

LET’S GET STARTED

Our team is ready to provide the attention, care, and expertise you deserve.

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