We are a 360-design and experience agency specializing in strategy, planning, Agentic AI, user experience & Communications.
We support both small businesses and large-scale corporations by defining marketing, strategic planning, and design strategies that help them grow, achieve their goals, and stay aligned with their north stars.
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Book a 30-minute call
Brief Company History and a Fun Fact About TAGThe Aquario Group began as an idea in 2005, when Smrita was an art and design student in New Delhi, India, just one year away from graduation. Little did she know that she would bring this idea to life in 2010, and that one day, it would travel across the world to find its forever home in the Big Apple in 2026.
OUR LATEST ACHIEVEMENTElite Styles, a family label we strategized relaunch, debuted at Delhi's Teej pop-up melas.
The Aquario Group continues to bridge brand strategy, storytelling, and marketing visibility for emerging businesses.
Agency work
Building brand identities that strengthen recognition and turn complex missions into clear visual systems.
Branding, Wayfinding, Visual Identity (Logo), Communications Design
Photography, a new website and a posting rhythm for a Bay Ridge spa.
Retail Strategy, Store Experience Design, Social Media, and PR Communications
In-House at JDRF
Blending mission-led storytelling with strategic event design and community engagement to connect donors, families, advocates, and corporate partners, from sponsorship outreach and branded communications to scalable programs that elevate T1D children’s voices, deepen participation, and inspire long-term support.
Strategic Event Planning, CRM, Visual Design, Logo, Sponsor, and Donor Communications
View Case Study JDRFOur In-House Projects
An augmented-reality walking tour that brings Camp Kilmer's World War II history back to Rutgers' Livingston Campus.
Augmented Reality Mobile App Design
Blending heritage-forward storytelling with modern UX and e-commerce strategy to connect culture, style, and business outcomes, from social-first discovery and brand identity to a scalable storefront built for conversion, loyalty, and repeat purchase.
E-Comm, CRM, Marketing Automations, Social Media
Studio Concepts
Help growing teams create clearer learning experiences, engage employees, and improve training outcomes through strategic learning design, intuitive content architecture, scalable digital tools, and measurable enablement across the right platforms and touch points.
Learning Experience Strategy, Content Architecture, Digital Product Design, and Manager Enablement
Building digital platforms that deepen customer relationships and convert inquiries into loyal customers.
Desktop/Mobile App Design
We help you realize your potential
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We help you realize your potential
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We help you realize your potential ✴︎ We help you realize your potential ✴︎
Product Design
Apps, portals and websites for processes with many steps and real stakes.
UX research and strategy
Interaction and UI design
Prototypes and user testing
Design systems
What we do
Learning Experience Design
Training and onboarding that people finish and use on the job.
Learning strategy
Curriculum and content design
Digital learning products
Manager enablement
Let us help you shape your story
We care about long-term results and help you bring in your target audience, engage your users on-site, convert them to customers, and delight them after their visit.
We’re obsessed with helping you reach your full potential.
General Design
Content design
Brand design
UI design
Digital Advertising
Social media
Optimization and reporting
Data & Analytics
Research & reporting
Online data strategy
Conversion optimization
SEO Optimization
Technical optimization
Content optimization
Keyword research
We’ll get you up and running the right way with a small network of senior specialists (development, content, CRM)
What’s our pricing? Allow us to first help you define your needs and the scope.
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