CREATIVITY

EXPERTISE

Retail and
E-commerce Growth

ABOUT

A woman lying down with eyes closed, receiving a facial treatment with a handheld device on her forehead in a skincare clinic, while a technician wearing blue gloves uses the device.

La Julie is a woman-led boutique and spa in Bay Ridge, Brooklyn, offering skincare services and curated fashion. The business needed a cohesive digital presence that could drive bookings, foot traffic, and repeat purchases while staying true to the in-store experience.

People-First Approach

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Reliability You Can Count On

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A Focus on Quality

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People-First Approach · Reliability You Can Count On · A Focus on Quality ·

THE BRIEF

A woman receiving a facial treatment, lying down with her eyes closed, wearing a headband, while a skincare professional in purple gloves applies treatment to her face in a spa or clinic setting.

Build a business-driven digital foundation that increases service bookings and retail sales through more precise positioning, stronger content, and consistent marketing execution across the website, photography, and social channels.

What We delivered

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Full-funnel growth strategy

    Built an acquisition-to-retention approach across services and retail, aligning promotions, content, and messaging to business goals.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Content, photography, and creative direction

    Produced on-brand photography and a scalable content system for services, products, and seasonal campaigns.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Website and conversion optimization

    Structured the site to reduce friction, improve discoverability, and increase bookings through more precise service framing and calls to action.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Social media and campaign execution

    Developed a consistent publishing rhythm, promotion playbooks, and ROI-driven holiday and event strategies to convert attention into appointments and sales.

A collage of skincare and facial treatment promotional images showing women receiving facial care, skincare professionals performing treatments, and promotional text about skincare services, deals, and consultations.

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  • "Smrita completely elevated our business online. The photography, website, and marketing finally feel cohesive and premium, and we saw a real lift in bookings and in-store interest."

    —Julie, Store Owner

  • "Everything became clearer for customers. Services were easier to understand, promotions made sense, and our social content started driving real appointments, not just likes."

    —Customer

  • "Working with Smrita felt like having a business partner, not just a designer. Every recommendation was practical, ROI-driven, and focused on growing revenue."

    —Customer

LET’S GET STARTED

Our team is ready to provide the attention, care, and expertise you deserve.

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