EVENT ADVERTISING AND POSTERS
Incredible India! is an international marketing campaign by the Government of India to promote tourism in India. The campaign was initiated to an audience of global appeal. Every year during India’s independence anniversary in New York, they host a series of cultural events around the New York City. We were given an opportunity to design the advertising panels and posters. We decided to establish a theme called, LOOK CLOSER, mind-body-soul. Our graphic campaign revolved around inviting guests to visit India to learn the county from a deeper perspective and look at the details and intricacies that tell India’s unique story.