RIDERS’ JERSEY AND VISUAL IDENTITY SYSTEM
The JDRF Ride to Cure Diabetes is a charitable bike ride that has to date raised $30 million for type 1 diabetes (T1D) research. The Ride gives cyclists of all ages and skill levels the opportunity to fundraise for JDRF, the global leader in T1D research. We had the chance to design the riders’ jerseys. With our familial background in fashion, we utilized our skills to bring a unique visual identity that applied to not only the jerseys but also to the entire Ride visual system.