BRANDING AND VISUAL IDENTIFIER
Every two years, more than 150 children living with type 1 diabetes (T1D) gather in Washington, D.C., to meet face-to-face with some of the top decision-makers in the U.S. government. Our responsibility was to create a new face for this group within the JDRF One Voice organization. The logo shows an image of sound frequencies at various amplifications to represent the impact of children’s voices in the age group of 4 to 17. The various colors and shades show diversity in race, color, and age. We took the logo and used it as a graphical pattern to create a more cohesive branding for Children’s Congress.