Rising and levitating in the world of UX, AI, AND XR IN DEFIANCE OF the gravitational pull of MVP's and LIMITATIONS!
The struggle is real, but the experience is mind-blowing!
Smrita is a Senior UX Designer at MRM//McCann Worldgroup where she has been leading UX strategy and design for complex and innovative digital platforms and services for clients such as Coca-Cola, USPS Delivers, Four Seasons Yacht, AstraZeneca, Circle Inc. and many more.

With over 15 years of experience in the creative industry, Smrita has a passion for solving problems and creating engaging and meaningful user experiences that align with the brand's vision and goals. She has worked with various clients across different sectors, including healthcare, technology, education, and consumer goods, and has delivered user-centered solutions that increase user retention, satisfaction, and loyalty. She is also an educator and mentor who teaches design management and UI/UX design at Pratt Institute, Designlab, and Springboard and helps aspiring designers launch their careers. On a side note, moon photograph was shot by Smrita in September, 2019 using Nikon D7200

Key Skills

Innovation Driver
Collaborator
Agile
Team Leader
Results Oriented
Flexibile
Sense of Humor

SELECTED WORKS

Four Seasons Yacht

STRATEGY

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APP

Circle

WEBSITE

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BRANDING

Duopa

DIGITAL

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BRANDING

AstraZeneca

PRODUCT

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SAAS

USPS Delivers

INTERACTIVE

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RESPONSIVE

DXC Technology

UX AUDIT

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DISCOVERY

Global Partners

SAAS

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DISCOVERY

Grammarly

SAAS

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MOBILE APP

Coca-Cola One XP

MOBILE

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DEVELOPMENT

EY

SAAS

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DEVELOPMENT

Coke & Meals

MOBILE APP

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PROGRESSIVE WEB APP/DESKTOP

ABOUT SMRITA

Strategist
Smrita is an experienced UX strategist, designer, and educator who enjoys elevating brands by applying well-informed insights to produce beautiful yet functional digital products, services, and engagement platforms. She understands the nuances and complexities of how a brand shows up across the digital landscape and can explain that brand’s purpose in an authentic, inspiring, and innovative way.
Designer
Smrita is always excited about the intersection of strategy, design, and technology and enjoys peeling back the layers of complex problems to uncover hidden gems to unlock the catalyst for transformation within a client’s digital ecosystem. From driving loyalty to launching new products and services, she understands how to use digital technologies to connect brands with customers. She knows how to maintain vibrant client relationships while aiming to expand and grow into new engagement opportunities.

Recent Accomplishments

The Coca-Cola Company: Created cohesive digital progressive web app (with $37 billion in revenue) into a one-experience (Coke OneXP) brand hub that would bring together websites for various brands (over 500 sub-brands) and regions, including the main corporate website, brand-specific websites, and regional or country/language-specific websites to promote products and engage with consumers. This initiative has increased the traffic to the corporate website by 19.3% since June 2023. (Company type: Consumer)

USPS Delivers: Evaluating the analytics, page views, bounce rates and finding loopholes and the big gaps in the UX strategy and design, I redesigned several initiatives of the USPS Delivers and created dynamic solutions that meets business needs. Key initiatives included, Surcharge Calculator, Marketing Impact Calculator, Direct Mail by Industries Digital Product. These initiatives increased page views on an average by 26.4%. (Company type: Government)

Circle, Inc: Established a primary and secondary site structure for a unicorn company specializing in blockchain and cryptocurrency-related services valued at $ 1 billion, considering the best-in-class usability and navigational structure and finding opportunities for better accessibility and created documentation to serve as a single source of truth along with micro-interactions and various UX functionalities. The project increased page views and retention time by 5.4%. The focus rate for account sign-up and form submission increased by 22.1%. The SEO Performance score increased by almost 30% from April to September 2022. (Company type: FinTech)

AstraZeneca: Collaborated with a multi-disciplinary team of content strategists, technologists, and management consultants and devised a platform/tool, that allows physicians and patients with lung cancer (and their care givers) to share a decision-making process. The initiative increased page views by 6.7%. (Company type: BioPharma)

I am always open to collaborate

I love what I do, connect with me and I will be more than happy to go over any of my case studies in greater detail.

download my resume

WHAT DO COLLEAGUES SAY ABOUT SMRITA

WHAT DO COLLEAGUES SAY ABOUT SMRITA

WHAT PEOPLE THINK
Does it matter what people think? May be, may be not! But I had a chance to work with incredible people from all over the world and all I asked them to give me some feedback!

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VICKY E.

Smrita is a strategic thinker who is great at collaboration. For a cancer treatment shared decision-making experience, she mapped out a path that managed the complexity and sensitivity of the treatment decision process based on audience insights and her own expertise. As a strategist I was impressed with her ability to solve for the challenges presented.
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DOREEN M.

Smritha was a great teammate as we worked on the refresh and platform migration of a pharma website. Her knowledge in experience design and her detail-oriented mindset helped the team complete a complicated project on deadline, and helped develop a healthy client relationship. Her willingness to work through detailed iterations with the team was amazing!
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ERIN L.

I worked with Smrita briefly but during that time, I was wowed by her design skills and her attention to detail. Smrita puts a lot of thought and effort into everything she touches, and she is a pleasure to work with, to boot.



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KATE W.

Smrita is an outstanding professional and a creative individual. She was responsible for many tasks outside of her hired role once it became apparent of her many wealth of skills. Smrita takes the lead with grace in any task assigned to her, whether it be an internal initIative or a large client decision. Her positive energy, effective and ongoing communication...
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JOHN H.

The structure at TMA was by department, Smrita worked in the Branding department in conjunction with the Architectural Technical and Design departments, we worked together on the Branding and signage designs for a 320K square foot which was very intense, during the design and installation. This project required a very detailed oriented and organized...
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TCHOFOR D.

Smrita Jain is a dedicated person with a passion for service. I am convinced that is what led her to dedicate a sizeable amount of time from her tight schedule to work with us at the organisation. I have seen her selflessly contribute to the mission of our projects and the vision of the Sickle Cell International Foundation. As an agile, empathetic and curious mind...
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CAREER JOURNEY since 2007
HERE are some of the works (a mixed bag of award-winning artifacts) she created, from logo design to branding, from concept to execution since 2007.